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A Small Business' Guide to Australian Tax Obligations

A Small Business’ Guide to Australian Tax Obligations

To ensure that your small business is tax compliant, you need to understand your tax obligations. Meeting all tax reporting requirements laid out by the Australian Taxation Office (ATO) is a crucial element in operating your business. Failing to fulfil your tax obligations could result in fines and other penalties being imposed on your business …

How to market your site during a pandemic

How to Market Your Site During a Pandemic

The COVID-19 pandemic seems to be the mother of all pandemics. So much so that all around businesses have been affected. The changing landscape begs a different strategy that adapts well to the current situation. Start by understanding challenges It’s not you alone who as a business is facing challenges. Your customers too are facing …

Brand yourself and your business

How To Brand Yourself and Your Business

How important is a brand? What would NIKE be without the iconic swoosh, or ‘do it’ campaign? How can you recognize Pepsi from Coke? These examples are a perfect way of how effective branding can be for your business. Branding makes it easy to connect with your audience. No matter your goals, branding can help …

Business decisions

Business Decisions Can Change Your Australian Business Direction

We all want to have good business to have a good source of income. But this will never happen if you can’t get good profit. Good profit assures an abundance income and this can be possible with right business management. Although lots of business management techniques and business tools were being offered in the market, …

Measure remote employee productivity

Why and How to Measure Remote Employee Productivity

2020 has been very different so far with no predictability whatsoever even now. One of the many changes has been working from home, becoming a new norm. As COVID-19 swept the globe, everybody around the world was advised to work from home and to prioritize safety over anything. However, even before the Covid-19 outbreak, a …

How to market your website on free places

How to Market Your Website on Free Places

There are multiple ways to accurately target an audience and market to it. Here are some of the free and paid ways you can target an audience and market to them. Email marketing Once there are people coming to your sites, you could do something really useful with it. How? By collecting the email ids …

Inclusive leadership

How Inclusive Leadership Evolves from Awareness to Action

Inclusive leaders use a proactive approach that encourages full engagement, welcomes contributions from everyone, and appreciates diversity. Inclusive leaders aim at valuing the individuality of each employee, showing respect to everyone, and instilling trust and confidence so that everyone feels fully part of the team. The key areas of focus for determining if someone is …

Marketing on social media

How to Get Started Marketing on Social Media

There are over 3.2 billion social media users. There are more than 4 billion monthly active users for messaging apps. The whole world is on social media and odds are your customers too are. That means social media is a channel that you can use to grow and build brand awareness. Posting content on social …

Dress for success

How Do You Dress for Success for an Online Business?

I get it. You need to dress for success if you deal with people on a person to person basis. If you do any kind of business in the real world, you better look like you know what you’re doing. You better look credible, authoritative, and trustworthy. This is where the right items of clothing …

How to build backlinks in 2020

Expert Opinion: How to Build Backlinks in 2020

Let’s get one thing clear. If you’re looking to build backlinks in 2020 and beyond, forget about it. I know that sounds crazy. I know this came out of left field. I don’t care. This is the absolute truth. If you want to make money through search engine traffic, you better listen up. You see, …

10 principles of far trade

10 Principles of Fair Trade Explained

We have all heard the term ‘Fair Trade’ before, however many of us ask ourselves what is it, exactly? What are the 10 principles of fair trade? Let me explain this and more. What is Fair Trade? Fair Trade started in the middle of last century,  when Oxfam UK started to sell crafts made by …

conversion rate optimisation advice

2 Conversion Rate Optimisation Advice You Must Heed

I thought that having more content meant easier conversions. You might have heard of the maxim that longer is better. Long-form blog posts, long landing pages dripping with images and information that helps buyers take a decision. And so on. Short landing pages can confuse prospects. They leave them wanting more. Yes, longer is better. …