We share helpful advice and expert commentary on contemporary business and marketing topics that can help Australian small and medium businesses achieve more and succeed in the global marketplace.
Public speaking is not an easy game; to stand up and talk in front of people- be it five, 50 or 500. Many surveys have found that public speaking has long been one of the things many people fear the most. It is important to understand the delivery of the speech, and knowing how to …
To ensure that your small business is tax compliant, you need to understand your tax obligations. Meeting all tax reporting requirements laid out by the Australian Taxation Office (ATO) is a crucial element in operating your business. Failing to fulfil your tax obligations could result in fines and other penalties being imposed on your business …
Are you a sole trader who is also selling your goods or services online? Then again, perhaps you have a family-run business that has been running for years, you may be a small enterprise, or could even be a larger company that trades internationally. Whichever category you happen to fit into, there is no doubt …
The COVID-19 pandemic seems to be the mother of all pandemics. So much so that all around businesses have been affected. The changing landscape begs a different strategy that adapts well to the current situation. Start by understanding challenges It’s not you alone who as a business is facing challenges. Your customers too are facing …
How important is a brand? What would NIKE be without the iconic swoosh, or ‘do it’ campaign? How can you recognize Pepsi from Coke? These examples are a perfect way of how effective branding can be for your business. Branding makes it easy to connect with your audience. No matter your goals, branding can help …
Without all the time spent chit-chatting in the pantry area, gazing at the clock longingly, avoiding their boss, or trying to look busy, your remote employees can actually get a lot more work done. In fact, 77% of remote employees say they’re more productive when working away from the office, and 52% are less likely …
We all want to have good business to have a good source of income. But this will never happen if you can’t get good profit. Good profit assures an abundance income and this can be possible with right business management. Although lots of business management techniques and business tools were being offered in the market, …
2020 has been very different so far with no predictability whatsoever even now. One of the many changes has been working from home, becoming a new norm. As COVID-19 swept the globe, everybody around the world was advised to work from home and to prioritize safety over anything. However, even before the Covid-19 outbreak, a …
To grow in the market you must have to determine and focused on your goals. When it comes to thriving in the market so, first of all, you need to hire a professional website designer or company that can get your tasks done in the easiest way always. However, there are various eye-catching website templates …
There are multiple ways to accurately target an audience and market to it. Here are some of the free and paid ways you can target an audience and market to them. Email marketing Once there are people coming to your sites, you could do something really useful with it. How? By collecting the email ids …
Inclusive leaders use a proactive approach that encourages full engagement, welcomes contributions from everyone, and appreciates diversity. Inclusive leaders aim at valuing the individuality of each employee, showing respect to everyone, and instilling trust and confidence so that everyone feels fully part of the team. The key areas of focus for determining if someone is …
There are over 3.2 billion social media users. There are more than 4 billion monthly active users for messaging apps. The whole world is on social media and odds are your customers too are. That means social media is a channel that you can use to grow and build brand awareness. Posting content on social …
I get it. You need to dress for success if you deal with people on a person to person basis. If you do any kind of business in the real world, you better look like you know what you’re doing. You better look credible, authoritative, and trustworthy. This is where the right items of clothing …
Let’s get one thing clear. If you’re looking to build backlinks in 2020 and beyond, forget about it. I know that sounds crazy. I know this came out of left field. I don’t care. This is the absolute truth. If you want to make money through search engine traffic, you better listen up. You see, …
We have all heard the term ‘Fair Trade’ before, however many of us ask ourselves what is it, exactly? What are the 10 principles of fair trade? Let me explain this and more. What is Fair Trade? Fair Trade started in the middle of last century, when Oxfam UK started to sell crafts made by …
I thought that having more content meant easier conversions. You might have heard of the maxim that longer is better. Long-form blog posts, long landing pages dripping with images and information that helps buyers take a decision. And so on. Short landing pages can confuse prospects. They leave them wanting more. Yes, longer is better. …