Have you ever wondered what your app developers should know about your business or about your industry before building the app for you? You may assume everything would be taken care of, but there are a few things to consider.
What app developers understand about your business?
The best app developers understand your business, its goals and how you want to achieve them. They know what makes your customers tick, what products and services they’re likely to purchase and how to make them buy those things from you.
App developers also know how to create an experience that makes it easy for customers to find what they need in your store. They understand how to make the shopping process as smooth as possible and how to make the most of each customer interaction.
They know how important it is for you to have a mobile presence, but they also know that it takes more than just an app to make that happen. A great app developer will work with you to determine exactly what features will give customers the best experience possible on their phones and tablets. They’ll help you with everything from deciding on a design scheme all the way through making sure your product pages are optimised for mobile use.
What would you like to know about your direct competition?
The best way to find out what your competitors are doing is by paying attention to them. Here are some tips for getting started:
Read their website, blog and social media accounts. This gives you a head start on understanding their business model, brand promise, target audience, and pricing strategy.
Subscribe to their newsletters and email updates. You’ll get insight into new products or services they offer, upcoming promotions and events they’re attending.
Check out their reviews on review sites like Yelp, TripAdvisor and Google Reviews. These can help you understand what customers think about the business’s value proposition – whether they love it or hate it – and how well they deliver on that promise.
Who is your target audience?
The best way to start your audience research is to figure out who your audience is. Knowing this will help you decide where to spend time and money on marketing, as well as what kind of content you should be creating.
How do they learn about new products and technologies?
For the most part, app developers learn about new products and technologies through online forums. In particular, they use Stack Overflow to ask questions, share ideas, and get feedback on their projects.
What will you use the app for?
The answer to this question is key to building the right features. You need to know what your users want their app to do. Are they looking for something fun or functional? If they’re looking for something functional, then it’s important to know what types of tasks they’re trying to accomplish.
Takeaway: It is important to establish a clear line of communication between you and your mobile app developers.